Verified Purchase
Content Calendar — June 2026
97 slots · Generated 2026-05-24
Campaigns MTD
$0.00
Calendar Projected
$64,322
Flows MTD
$0.00
Total Projected
$64,322
Goal: $150,000
Gap: $85,678
Email Campaigns
43
Hive Mind Issues
8
Sleep Audio
18
SMS
6
SEO Blog
3
Total Slots
97
| Date | Type | Audience | Topic | Time | Priority | Planned $ | Actual $ | Page | Discount | Rationale |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-06-01 | klaviyo_campaign | lapsed_30d | Just Saying Hey — June kickoff, we miss you | 14:00 | high | $966 | — | JUNE20 |
JSH lapsed_30d is top campaign ($2886 in 90d). Weekly cadence. RPR $0.267. | |
| 2026-06-01 | sniper_followup | lapsed_30d | Did you see this? Your honey is waiting | 19:00 | high | $193 | — | JUNE20 |
Sniper to non-openers recovers 15-25% of $966 parent send | |
| 2026-06-01 | klaviyo_campaign | vip | $25 Credit — VIP June exclusive, high-AOV buyers | 10:00 | high | $873 | — | VIP25 |
$25 credit VIP drove $2078 in 90d. RPR $0.161 on 5,424 list. | |
| 2026-06-01 | hive_mind | engaged_prospects | The science of why honey helps you sleep after 50 | 20:00 | medium | $90 | — | ✓ | |
Hive Mind Mon 8pm. Prospect pipeline builder. RPR $0.030. |
| 2026-06-02 | klaviyo_campaign | one_time_buyers | Your first jar was just the beginning — reorder + save | 14:00 | high | $725 | — | BACK15 |
One-time buyers RPR $0.056 on 12,951 list. 2-3x/mo cadence. | |
| 2026-06-02 | sniper_followup | one_time_buyers | Still thinking it over? Here's why customers reorder | 19:00 | medium | $145 | — | BACK15 |
Sniper to non-openers, 15-25% of $725 parent | |
| 2026-06-02 | klaviyo_campaign | engaged_customers | Summer sleep disruption — how honey helps you stay cool | 10:00 | medium | $1,347 | — | ✓ | |
Engaged customers RPR $0.101 on 13,340. Highest est. rev per send. |
| 2026-06-02 | sms_campaign | active_seal | 🍯 Blood Orange back in stock — grab yours before it sells ou | 12:00 | high | $395 | — | |
SMS active_seal for product drops. SMS drove $2374 in 90d over 6 sends. | |
| 2026-06-02 | flow_experiment | welcome_flow | A/B test Welcome Series email 1: discount vs story-led intro | high | $0 | — | |
Welcome RPR $0.54 vs $1.50 benchmark. Biggest flow improvement opp. | ||
| 2026-06-03 | klaviyo_campaign | whales | Pre-Paid Annual Subscription — lock in 45% off for the year | 14:00 | high | $683 | — | WHALE45 |
Whales RPR $0.658 on 1,038. Pre-paid sub drove $1632 in 90d. | |
| 2026-06-03 | sniper_followup | whales | Your exclusive offer expires tomorrow | 20:00 | high | $136 | — | WHALE45 |
Sniper non-openers, 15-25% of $683 parent | |
| 2026-06-03 | klaviyo_campaign | lapsed_60d | It's been 2 months — here's 20% to come back | 10:00 | medium | $576 | — | MISS20 |
Lapsed_60d RPR $0.081 on 7,115 list. Mid-funnel reactivation. | |
| 2026-06-03 | seo_blog | organic_search | Best natural sleep aids for women over 50 — 2026 guide | low | $0 | — | ✓ | |
SEO content targeting high-intent sleep aid keywords | |
| 2026-06-04 | sleep_audio | active_seal | Sleep story: A slow ferry crossing the Aegean Sea at twiligh | 20:15 | high | $648 | — | ✓ | |
Sleep audio every 3d. Active_seal RPR $1.268. $1065/send avg. |
| 2026-06-04 | sleep_audio | engaged_customers | Sleep story: A slow ferry crossing the Aegean Sea at twiligh | 20:00 | medium | $1,347 | — | ✓ | |
Same episode to engaged_customers (excl active_seal). RPR $0.101. |
| 2026-06-04 | hive_mind | engaged_prospects | Why your nightcap might be ruining your sleep | 20:00 | medium | $90 | — | ✓ | |
Hive Mind Thu 8pm. Every 3 days alternating with sleep_audio. |
| 2026-06-04 | klaviyo_campaign | vip | VIP early access — Caramel Honey summer restock | 14:00 | high | $873 | — | |
VIP RPR $0.161. 3-4x/mo cadence. Product feature angle. | |
| 2026-06-04 | sms_campaign | vip | 🔥 VIP flash: 25% off Caramel Honey — today only | 14:30 | high | $395 | — | FLASH25 |
SMS VIP flash sale. SMS averaging ~$395/send. | |
| 2026-06-05 | klaviyo_campaign | active_seal | Vanilla Honey — the flavor that sells out every summer | 14:00 | high | $648 | — | |
Active_seal RPR $1.268. Product feature for engaged buyers. | |
| 2026-06-05 | sniper_followup | active_seal | Almost gone — Vanilla Honey won't last | 19:00 | medium | $130 | — | |
Sniper non-openers, 15-25% of $648 parent | |
| 2026-06-05 | klaviyo_campaign | lapsed_30d | Weekend treat — 20% off your next jar of honey | 10:00 | high | $966 | — | WKND20 |
Lapsed_30d RPR $0.267. Pre-weekend urgency angle. | |
| 2026-06-05 | flow_experiment | abandoned_checkout_sms | Fix SMS checkout open rate: test MMS with product image vs t | high | $0 | — | |
SMS checkout flow 0% open rate flagged as warn. RPR $13.94 shows conversion when | ||
| 2026-06-06 | klaviyo_campaign | engaged_customers | Saturday self-care: Honey + Tea ritual for better sleep toni | 14:00 | medium | $1,347 | — | ✓ | |
Engaged customers RPR $0.101 on 13,340. Weekend engagement. |
| 2026-06-06 | sniper_followup | engaged_customers | Your weekend wind-down plan — inside | 20:00 | medium | $269 | — | ✓ | |
Sniper non-openers, 15-25% of $1347 parent |
| 2026-06-06 | klaviyo_campaign | one_time_buyers | Customers who bought once wish they'd tried this flavor soon | 10:00 | medium | $725 | — | |
One-time buyers RPR $0.056 on 12,951. Cross-sell angle. | |
| 2026-06-07 | sleep_audio | active_seal | Guided meditation: Releasing the week — a 20-min Sunday rese | 20:15 | high | $648 | — | ✓ | |
Sleep audio every 3d. Sunday evening prime listening window. |
| 2026-06-07 | sleep_audio | engaged_customers | Guided meditation: Releasing the week — a 20-min Sunday rese | 20:00 | medium | $1,347 | — | ✓ | |
Same episode broader audience (excl active_seal). RPR $0.101. |
| 2026-06-07 | hive_mind | engaged_prospects | 3 bedtime mistakes keeping you awake (and what to do instead | 20:00 | medium | $90 | — | ✓ | |
Hive Mind every 3d. Sun 8pm. Prospect education. |
| 2026-06-07 | klaviyo_campaign | vip | Sunday night VIP treat — Chocolate Strawberry Honey spotligh | 21:00 | high | $873 | — | |
VIP late-night send. RPR $0.161. High engagement segment. | |
| 2026-06-08 | klaviyo_campaign | lapsed_30d | Just Saying Hey — a quick note from the Beezy Beez family | 14:00 | high | $966 | — | HEY20 |
Weekly JSH lapsed_30d. Top campaign at $2886/90d. RPR $0.267. | |
| 2026-06-08 | sniper_followup | lapsed_30d | We really do miss you — open for a surprise | 19:00 | high | $193 | — | HEY20 |
Sniper non-openers. 15-25% of $966. | |
| 2026-06-08 | klaviyo_campaign | whales | Exclusive: Gift Box + Pre-Paid Sub bundle for our best custo | 10:00 | high | $683 | — | ELITE30 |
Whales RPR $0.658. High-AOV bundle offer. 2-3x/mo cadence. | |
| 2026-06-08 | sms_campaign | lapsed_30d | ⏰ 20% off expires tonight — don't miss your honey | 18:00 | high | $395 | — | HEY20 |
SMS urgency to lapsed_30d. Reinforces email campaign same day. | |
| 2026-06-09 | klaviyo_campaign | engaged_customers | The honey flavor quiz — find your perfect match | 14:00 | medium | $1,347 | — | ✓ | |
Engaged customers highest rev/send $1347. Interactive content. |
| 2026-06-09 | sniper_followup | engaged_customers | Your results are in — see your perfect honey match | 19:00 | medium | $269 | — | ✓ | |
Sniper non-openers. 15-25% of $1347. |
| 2026-06-09 | klaviyo_campaign | lapsed_60d | We haven't seen you in a while — here's what's new | 10:00 | medium | $576 | — | RETURN20 |
Lapsed_60d RPR $0.081 on 7,115. Reactivation touchpoint. | |
| 2026-06-09 | flow_experiment | welcome_flow | Welcome Series email 2 test: add social proof vs benefit bul | high | $0 | — | |
Welcome RPR $0.54 vs $1.50 benchmark. Continuing optimization. | ||
| 2026-06-10 | sleep_audio | active_seal | Soundscape: Summer rain on a tin-roofed porch at midnight | 20:15 | high | $648 | — | ✓ | |
Sleep audio every 3d. Different type from prev guided meditation. |
| 2026-06-10 | sleep_audio | engaged_customers | Soundscape: Summer rain on a tin-roofed porch at midnight | 20:00 | medium | $1,347 | — | ✓ | |
Same episode broader audience (excl active_seal). |
| 2026-06-10 | hive_mind | engaged_prospects | What happens to your body when you eat honey before bed | 20:00 | medium | $90 | — | ✓ | |
Hive Mind every 3d. Wed 8pm. Science-led prospect content. |
| 2026-06-10 | klaviyo_campaign | active_seal | Hive Club membership — why 500+ women joined this month | 14:00 | high | $648 | — | ✓ | |
Active_seal RPR $1.268. Hive Club pitch excl existing members. |
| 2026-06-11 | klaviyo_campaign | vip | $25 VIP credit — use it on anything in the shop | 14:00 | high | $873 | — | VIP25B |
VIP $25 credit drove $2078 in 90d. RPR $0.161. Bi-weekly cadence. | |
| 2026-06-11 | sniper_followup | vip | Your $25 credit is about to expire — use it now | 20:00 | high | $175 | — | VIP25B |
Sniper non-openers. 15-25% of $873. | |
| 2026-06-11 | klaviyo_campaign | one_time_buyers | BOGO: Buy one jar, get one 50% off — this week only | 10:00 | high | $725 | — | BOGO50 |
One-time buyers RPR $0.056 on 12,951. BOGO drives AOV increase. | |
| 2026-06-11 | seo_blog | organic_search | Honey vs melatonin: which is better for sleep after 50? | low | $0 | — | ✓ | |
SEO comparison content; high-intent keyword targeting | |
| 2026-06-12 | klaviyo_campaign | lapsed_30d | Your weekend honey order — 20% off + free shipping | 14:00 | high | $966 | — | FRI20 |
Weekly JSH lapsed_30d. RPR $0.267. Friday pre-weekend timing. | |
| 2026-06-12 | sniper_followup | lapsed_30d | Last chance — your 20% off expires tonight | 20:00 | high | $193 | — | FRI20 |
Sniper non-openers. 15-25% of $966. | |
| 2026-06-12 | klaviyo_campaign | lapsed_60d | It's been too long — here's 25% to restock your favorite | 10:00 | medium | $576 | — | COME25 |
Lapsed_60d RPR $0.081. Second touch this month. | |
| 2026-06-12 | sms_campaign | active_seal | 🍯 New sleep audio dropped tonight — listen + shop | 20:30 | medium | $395 | — | |
SMS to active_seal promoting audio content. Cross-channel. | |
| 2026-06-13 | sleep_audio | active_seal | Affirmation: You carried enough this week — 15-min evening r | 20:15 | high | $648 | — | ✓ | |
Sleep audio every 3d. Different type from prev soundscape. |
| 2026-06-13 | sleep_audio | engaged_customers | Affirmation: You carried enough this week — 15-min evening r | 20:00 | medium | $1,347 | — | ✓ | |
Same episode to engaged_customers (excl active_seal). |
| 2026-06-13 | klaviyo_campaign | whales | Ultra Strength 3000MG — our most powerful formula, made for | 14:00 | high | $683 | — | |
Whales RPR $0.658. Premium product to highest-value segment. | |
| 2026-06-13 | sniper_followup | whales | Only a few bottles left — Ultra Strength 3000MG | 20:30 | high | $136 | — | |
Sniper non-openers. 15-25% of $683. | |
| 2026-06-14 | klaviyo_campaign | engaged_customers | Letters to the Seeker — what one jar of honey taught me abou | 14:00 | medium | $1,347 | — | ✓ | |
Letters to Seeker drove $1627 in 90d. Story-led brand content. |
| 2026-06-14 | sniper_followup | engaged_customers | This letter was written for you — read it tonight | 20:00 | medium | $269 | — | ✓ | |
Sniper non-openers. 15-25% of $1347. |
| 2026-06-14 | klaviyo_campaign | active_seal | Cinnamon Honey + Tea combo — your new Sunday evening ritual | 10:00 | high | $648 | — | |
Active_seal RPR $1.268. Product pairing angle. | |
| 2026-06-14 | flow_experiment | browse_abandonment | Browse abandonment: test adding discount in email 2 vs email | medium | $0 | — | |
Browse abandonment RPR $1.22, 2849 recipients. Room to optimize. | ||
| 2026-06-15 | klaviyo_campaign | lapsed_30d | Just Saying Hey — we saved something special for you | 14:00 | high | $966 | — | SAVED20 |
Weekly JSH lapsed_30d. RPR $0.267. Monday anchor. | |
| 2026-06-15 | sniper_followup | lapsed_30d | Don't let this slip away — your surprise inside | 19:00 | high | $193 | — | SAVED20 |
Sniper non-openers. 15-25% of $966. | |
| 2026-06-15 | klaviyo_campaign | vip | VIP first look: Apple Pie Honey — summer's coziest flavor | 10:00 | high | $873 | — | |
VIP RPR $0.161. Product feature; early access angle. | |
| 2026-06-15 | sms_campaign | vip | 🍎 Apple Pie Honey just dropped — VIP only, limited jars | 14:30 | high | $395 | — | |
SMS VIP product drop. Multi-channel amplification. | |
| 2026-06-16 | sleep_audio | active_seal | Sleep story: A beekeeper's quiet evening in a Tuscan meadow | 20:15 | high | $648 | — | ✓ | |
Sleep audio every 3d. Sleep story type; brand-relevant angle. |
| 2026-06-16 | sleep_audio | engaged_customers | Sleep story: A beekeeper's quiet evening in a Tuscan meadow | 20:00 | medium | $1,347 | — | ✓ | |
Same episode to engaged_customers (excl active_seal). |
| 2026-06-16 | klaviyo_campaign | one_time_buyers | 35% off sitewide — your second order is the sweetest | 14:00 | high | $725 | — | SWEET35 |
35% off one-time buyers drove $1524 in 90d. Proven format. | |
| 2026-06-16 | sniper_followup | one_time_buyers | 35% off ends soon — your cart is waiting | 20:30 | medium | $145 | — | SWEET35 |
Sniper non-openers. 15-25% of $725. | |
| 2026-06-17 | klaviyo_campaign | engaged_customers | Why women over 50 are switching from melatonin to honey | 14:00 | medium | $1,347 | — | ✓ | |
Engaged customers RPR $0.101. Education-driven content. |
| 2026-06-17 | sniper_followup | engaged_customers | The melatonin truth no one talks about | 19:00 | medium | $269 | — | ✓ | |
Sniper non-openers. 15-25% of $1347. |
| 2026-06-17 | klaviyo_campaign | lapsed_60d | Your favorite honey misses you — 20% off to come back | 10:00 | medium | $576 | — | MISS20B |
Lapsed_60d RPR $0.081 on 7,115. Third touch this month. | |
| 2026-06-17 | seo_blog | organic_search | How botanical honey supports joint comfort during menopause | low | $0 | — | ✓ | |
SEO targeting menopause + joint comfort keywords | |
| 2026-06-18 | klaviyo_campaign | vip | Pre-Paid Annual Sub — VIP exclusive, lock in 45% off | 14:00 | high | $873 | — | LOCK45 |
Pre-paid sub to VIP. RPR $0.161. Subscription LTV play. | |
| 2026-06-18 | sniper_followup | vip | 45% off annual subscription — offer closing soon | 20:00 | high | $175 | — | LOCK45 |
Sniper non-openers. 15-25% of $873. | |
| 2026-06-18 | klaviyo_campaign | active_seal | Delicious Calm 1500MG — the jar that changed everything | 10:00 | high | $648 | — | |
Active_seal RPR $1.268. Premium product feature. | |
| 2026-06-18 | sms_campaign | lapsed_30d | 💤 Can't sleep? 20% off honey that actually helps — tonight o | 20:00 | high | $395 | — | SLEEP20 |
SMS urgency to lapsed_30d. Evening send for sleep relevance. | |
| 2026-06-19 | hive_mind | engaged_prospects | The Hive Mind — prospect newsletter (auto-scheduled) | 20:00 | high | $768 | — | |
Hive Mind every 3 days | |
| 2026-06-19 | klaviyo_campaign | lapsed_30d | Rotating segment send (auto-filled) | 14:00 | medium | $966 | — | |
Auto-filled to cover full month | |
| 2026-06-20 | sleep_audio | active_seal | Sleep audio episode (auto-scheduled) | 20:15 | high | $648 | — | |
Sleep audio every 3 days | |
| 2026-06-20 | sleep_audio | engaged_customers | Sleep audio episode (auto-scheduled) | 20:00 | high | $1,347 | — | |
Sleep audio every 3 days | |
| 2026-06-20 | klaviyo_campaign | vip | Rotating segment send (auto-filled) | 14:00 | medium | $873 | — | |
Auto-filled to cover full month | |
| 2026-06-21 | klaviyo_campaign | engaged_customers | Rotating segment send (auto-filled) | 14:00 | medium | $1,347 | — | |
Auto-filled to cover full month | |
| 2026-06-22 | hive_mind | engaged_prospects | The Hive Mind — prospect newsletter (auto-scheduled) | 20:00 | high | $768 | — | |
Hive Mind every 3 days | |
| 2026-06-22 | klaviyo_campaign | one_time_buyers | Rotating segment send (auto-filled) | 14:00 | medium | $725 | — | |
Auto-filled to cover full month | |
| 2026-06-23 | sleep_audio | active_seal | Sleep audio episode (auto-scheduled) | 20:15 | high | $648 | — | |
Sleep audio every 3 days | |
| 2026-06-23 | sleep_audio | engaged_customers | Sleep audio episode (auto-scheduled) | 20:00 | high | $1,347 | — | |
Sleep audio every 3 days | |
| 2026-06-23 | klaviyo_campaign | whales | Rotating segment send (auto-filled) | 14:00 | medium | $683 | — | |
Auto-filled to cover full month | |
| 2026-06-24 | klaviyo_campaign | lapsed_30d | Rotating segment send (auto-filled) | 14:00 | medium | $966 | — | |
Auto-filled to cover full month | |
| 2026-06-25 | hive_mind | engaged_prospects | The Hive Mind — prospect newsletter (auto-scheduled) | 20:00 | high | $768 | — | |
Hive Mind every 3 days | |
| 2026-06-25 | klaviyo_campaign | vip | Rotating segment send (auto-filled) | 14:00 | medium | $873 | — | |
Auto-filled to cover full month | |
| 2026-06-26 | sleep_audio | active_seal | Sleep audio episode (auto-scheduled) | 20:15 | high | $648 | — | |
Sleep audio every 3 days | |
| 2026-06-26 | sleep_audio | engaged_customers | Sleep audio episode (auto-scheduled) | 20:00 | high | $1,347 | — | |
Sleep audio every 3 days | |
| 2026-06-26 | klaviyo_campaign | engaged_customers | Rotating segment send (auto-filled) | 14:00 | medium | $1,347 | — | |
Auto-filled to cover full month | |
| 2026-06-27 | klaviyo_campaign | one_time_buyers | Rotating segment send (auto-filled) | 14:00 | medium | $725 | — | |
Auto-filled to cover full month | |
| 2026-06-28 | hive_mind | engaged_prospects | The Hive Mind — prospect newsletter (auto-scheduled) | 20:00 | high | $768 | — | |
Hive Mind every 3 days | |
| 2026-06-28 | klaviyo_campaign | whales | Rotating segment send (auto-filled) | 14:00 | medium | $683 | — | |
Auto-filled to cover full month | |
| 2026-06-29 | sleep_audio | active_seal | Sleep audio episode (auto-scheduled) | 20:15 | high | $648 | — | |
Sleep audio every 3 days | |
| 2026-06-29 | sleep_audio | engaged_customers | Sleep audio episode (auto-scheduled) | 20:00 | high | $1,347 | — | |
Sleep audio every 3 days | |
| 2026-06-29 | klaviyo_campaign | lapsed_30d | Rotating segment send (auto-filled) | 14:00 | medium | $966 | — | |
Auto-filled to cover full month | |
| 2026-06-30 | klaviyo_campaign | vip | Rotating segment send (auto-filled) | 14:00 | medium | $873 | — | |
Auto-filled to cover full month |