Verified Purchase
Content Calendar — May 2026
26 slots · Generated 2026-05-22
Campaigns MTD
$25,383.83
Calendar Projected
$17,281
Flows MTD
$13,880.07
Total Projected
$56,545
Goal: $150,000
Gap: $93,455
Email Campaigns
13
Hive Mind Issues
3
Sleep Audio
4
SMS
2
SEO Blog
2
Total Slots
26
| Date | Type | Audience | Topic | Time | Priority | Planned $ | Actual $ | Page | Discount | Rationale |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-05-22 | klaviyo_campaign | members_subscribers | Members & Subscribers Newsletter Issue 6 — Memorial Weekend | 14:00 | high | $1,347 | — | ✓ | |
Members/Engaged Newsletter format RPR $0.049 on ~13K list. Last M&S newsletter 5 |
| 2026-05-22 | klaviyo_campaign | lapsed_30d | Just Saying Hey — We saved your favorites, come back before | 14:00 | high | $966 | — | WELCOME20 |
lapsed_30d WARM status, last touch 7d ago (3 touches in 14d). JSH lapsed_30d is | |
| 2026-05-22 | hive_mind | hive_mind_list | Hive Mind Issue — Why honey before bed works (the science yo | 20:00 | medium | $90 | — | ✓ | |
hive_mind_list FRESH, last touch 9d ago (2 touches in 14d). Prospect Newsletter |
| 2026-05-23 | klaviyo_campaign | lapsed_180d | Named-Moment: Memorial Day Weekend — 25% off your first jar | 14:00 | medium | $745 | — | MEMORIAL25 |
lapsed_180d FRESH, last touch 9d ago (2 touches in 14d). Named-Moment format his | |
| 2026-05-23 | sleep_audio | engaged_customers | Sleep story: A lighthouse keeper's last watch before the sum | 20:00 | high | $1,347 | — | ✓ | |
Sleep Audio RPR $0.112 improving +97%. Last engaged_customers sleep audio 5/20 ( |
| 2026-05-23 | sleep_audio | active_seal | Sleep story: A lighthouse keeper's last watch before the sum | 20:15 | high | $648 | — | ✓ | |
active_seal REST status but last sleep_audio was 5/20 (3d gap meets min 5-day ru |
| 2026-05-24 | sms_campaign | vip | 🐝 Memorial Day Flash: VIP-only 30% off Ultra Strength 3000MG | 12:00 | high | $873 | — | VIPFLASH30 |
VIP FRESH, last touch 5/21 (3d ago, 2 touches in 14d). SMS revenue 90d = $2,374. | |
| 2026-05-24 | klaviyo_campaign | one_time_buyers | Pre-Paid Subscription — Lock in your favorites at 45% off be | 14:00 | high | $725 | — | PREPAID45 |
Pre-Paid Subscription RPR $0.202 improving +87.6%. one_time_buyers last touch 5/ | |
| 2026-05-24 | klaviyo_campaign | lapsed_60d | $25 Credit — Your Memorial Day gift: $25 toward any honey ja | 14:00 | high | $576 | — | CREDIT25 |
$25 Credit format RPR $0.264, highest of all formats (+69.2% trend). lapsed_60d | |
| 2026-05-25 | seo_blog | organic_search | Memorial Day Wellness: How to Reset Your Sleep Schedule Afte | 10:00 | low | $0 | — | ✓ | |
SEO blog 4-6/month cadence. Memorial Day topical content for organic search volu |
| 2026-05-25 | klaviyo_campaign | vip | Named-Moment: Memorial Day — A letter from our founder + VIP | 14:00 | high | $873 | — | ✓ | |
Memorial Day is May 25 (Rule 5 holiday anchor). VIP FRESH, last touch 5/21 (4d g |
| 2026-05-25 | hive_mind | hive_mind_list | Hive Mind Issue — The 3am wake-up problem (and one weird fix | 20:00 | medium | $90 | — | ✓ | |
hive_mind_list 3-day cadence from 5/22. Prospect Newsletter builds top-of-funnel |
| 2026-05-26 | flow_experiment | welcome_flow | A/B test Welcome Series email 2: product education vs social | 10:00 | medium | $0 | — | |
Welcome Series RPR $0.54 vs $1.50 benchmark (flow_monitor warn). 1,897 recipient | |
| 2026-05-26 | sleep_audio | engaged_customers | Guided meditation: Releasing the long weekend — a 15-min eve | 20:00 | high | $1,347 | — | ✓ | |
Sleep Audio 3-day rotation from 5/23. engaged_customers last sleep_audio 5/23 (3 |
| 2026-05-27 | sms_campaign | lapsed_30d | 🍯 Hey — your Caramel CBN is back in stock. 20% off today onl | 12:00 | high | $500 | — | CARAMEL20 |
SMS to lapsed_30d for urgency play. SMS 90d revenue $2,374. lapsed_30d RPR $0.26 | |
| 2026-05-27 | klaviyo_campaign | lapsed_180d | Reactivation: We haven't seen you in a while — here's what's | 14:00 | medium | $745 | — | COMEBACK20 |
Reactivation format RPR $0.062 improving +20.9%. lapsed_180d FRESH, last touch 5 | |
| 2026-05-28 | klaviyo_campaign | members_subscribers | Members & Subscribers Newsletter Issue 7 — Summer sleep tips | 14:00 | high | $1,347 | — | ✓ | |
M&S Newsletter mandatory 5-7 day cadence. Last M&S newsletter 5/22 (6d gap = tar |
| 2026-05-28 | klaviyo_campaign | whales | $25 Credit — Your exclusive whale credit: $25 toward Ultra S | 14:00 | high | $683 | — | WHALE25 |
$25 Credit RPR $0.264, top format. whales RPR $0.658 highest per-recipient. $25 | |
| 2026-05-28 | hive_mind | hive_mind_list | Hive Mind Issue — What happens to your body temperature at 2 | 20:00 | medium | $90 | — | ✓ | |
hive_mind_list 3-day cadence from 5/25. Prospect Newsletter format RPR $0.008. M |
| 2026-05-29 | klaviyo_campaign | vip | Product Feature: Blood Orange Honey — Summer's perfect eveni | 14:00 | high | $873 | — | |
Product Feature RPR $0.233 improving +70.8%. VIP last touch 5/25 (4d gap, within | |
| 2026-05-29 | klaviyo_campaign | one_time_buyers | BOGO Bundle: Buy Caramel CBN, get Original free — your summe | 14:00 | high | $725 | — | BOGOSUMM |
BOGO/Bundle RPR $0.155 improving +26.7%. one_time_buyers last touch 5/24 (5d gap | |
| 2026-05-29 | sleep_audio | engaged_customers | Soundscape: Summer thunderstorm rolling across a wheat field | 20:00 | high | $1,347 | — | ✓ | |
Sleep Audio 3-day rotation from 5/26. Soundscape rotates from guided meditation |
| 2026-05-30 | seo_blog | organic_search | CBN vs CBD for Sleep: What Women Over 50 Need to Know in 202 | 10:00 | low | $0 | — | ✓ | |
SEO blog 4-6/month cadence, evenly spread. High-intent search topic for product |
| 2026-05-30 | flow_experiment | abandoned_checkout | A/B test Abandoned Checkout email 1: add social proof testim | 10:00 | medium | $0 | — | |
Abandoned Checkout flow $7,158 revenue/30d at RPR $4.27 (flow_monitor OK). Testi | |
| 2026-05-31 | klaviyo_campaign | lapsed_60d | Month-end Reactivation: 20% off + free shipping — your last | 14:00 | high | $576 | — | MAYEND20 |
Reactivation format RPR $0.062 improving +20.9%. lapsed_60d last touch 5/26 (5d | |
| 2026-05-31 | klaviyo_campaign | engaged_prospects | Hive Club Membership — Join for $19.95/mo and get 45% off ev | 14:00 | medium | $768 | — | ✓ | |
Hive Club format RPR $0.120 (new format). engaged_prospects RPR $0.064 on 12K li |